No two days are the same. It’s hard to get bored with an ever-changing career. A close second would be that we get to create something tangible – even if not printed out, a photograph is a tangible, beautiful thing – and there’s a reward to working with one’s hands to create that.Travel is a huge source of inspiration, but it’s hard to join a sports team or play music in a band when work will take you halfway around the world during practice times. The toughest part is probably loving it so much that it’s almost impossible to shut off – there’s always something to observe, digest, and bring to new work – but remembering to take time away from work and refresh is worthwhile.As we all know (or should know), when a visitor opens a page of a site, the first thing that strikes him is the images present and if the subject matter is captivating or relevant, they push him to linger and deepen.Only then does he continue browsing to see if he finds what he was looking for and maybe take another step and call the company to ask for more information.But it is not enough to insert relevant and professional images, if we consider the images from the S.E.O. (Search Engine Optimization), Google tells us that photos also matter for indexing purposes.In fact, the search engines index the images through the “alt” tag and if this is not present, the image does not indicate any additional information therefore it is not indexed and for SEO purposes, it has no value.

Life As Photographer


The Shoot Day

First, I do the basic settings where I place the props and elements I am going to photograph. Then, I set up my camera and arrange the final composition from my camera, where I can see every detail of the things I am going to shoot. The composition and details are very important to me, because I generally work a lot with details in my shoots – so one centimeter right or left could make a great difference in the overall composition. I also use the colors and shadows to compose, which is why I really love shooting tethered. I actually always shoot tethered, and that is one of the reasons why the Phase One camera is perfect for my work, because I can see the images right away on my computer and use Capture One to see exactly how the image will turn out. The tethered options also allow

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The Process II

Typically, when I get contacted, the client asks for me to interpret the task and add my own creative style to it. So usually, my task is not just to follow an agency brief, but also to help develop the creative concept. Usually, I get asked to do commissioned shoots based on references from my own personal projects. This is also why I do a lot of personal projects – so that I can move my commercial work in a direction that I also have an interest in. My projects are often product shots of, for example, food, drinks or tech products, but composed in a more graphic way with bright colors. On the side, I also do more conceptual work. The methodology I have developed for planning usually includes two important steps: First, I try to plan what techniques I want to explore in the particular shoot and do

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The Process I

Set design and art direction are very important in my work. I always try to connect the product I´m shooting with the environment that will surround it. I frequently test materials and textures and try to get some feedback in the results during the preparation phase. This portion is very important in my process, and many times leads to more inspiration. Sometimes it can be applied to the project I´m working on, but other times it is like a new door I open that has to be explored in the future.” When looking for a way to represent the concepts I had in my head, I starting playing around with different materials. When I got together the perspex cubes and the color gels, I found there were many possibilities of having a clean and simple set design to feature the product, that at the same time could be playful and

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