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Set design and art direction are very important in my work. I always try to connect the product I´m shooting with the environment that will surround it. I frequently test materials and textures and try to get some feedback in the results during the preparation phase. This portion is very important in my process, and many times leads to more inspiration. Sometimes it can be applied to the project I´m working on, but other times it is like a new door I open that has to be explored in the future.”When looking for a way to represent the concepts I had in my head, I starting playing around with different materials. When I got together the perspex cubes and the color gels, I found there were many possibilities of having a clean and simple set design to feature the product, that at the same time could be playful and rich in a second reading.”“I work mainly for advertising, and my images usually have to be adapted to many different formats, including very extreme verticals and horizontals. Having the possibility to have a single master image that can later be cropped to fit all of them helps me focus on one single shot for every image, regardless of the formats it has to be adapted to. My sets are usually very detailed and have a lot of work behind them. In this way, I can spend the time and resources in a more efficient way. It is a delight to see all the detail and quality the image has, even after you crop it.”My idea is to create a quote for the shooting on Turin tailored for you, albeit following a basic price list, but going completely against your ideas and requests, with the possibility of adding various types of services.

The Process I

01

The Shoot Day

First, I do the basic settings where I place the props and elements I am going to photograph. Then, I set up my camera and arrange the final composition from my camera, where I can see every detail of the things I am going to shoot. The composition and details are very important to me, because I generally work a lot with details in my shoots – so one centimeter right or left could make a great difference in the overall composition. I also use the colors and shadows to compose, which is why I really love shooting tethered. I actually always shoot tethered, and that is one of the reasons why the Phase One camera is perfect for my work, because I can see the images right away on my computer and use Capture One to see exactly how the image will turn out. The tethered options also allow

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The Process II

Typically, when I get contacted, the client asks for me to interpret the task and add my own creative style to it. So usually, my task is not just to follow an agency brief, but also to help develop the creative concept. Usually, I get asked to do commissioned shoots based on references from my own personal projects. This is also why I do a lot of personal projects – so that I can move my commercial work in a direction that I also have an interest in. My projects are often product shots of, for example, food, drinks or tech products, but composed in a more graphic way with bright colors. On the side, I also do more conceptual work. The methodology I have developed for planning usually includes two important steps: First, I try to plan what techniques I want to explore in the particular shoot and do

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The Process I

Set design and art direction are very important in my work. I always try to connect the product I´m shooting with the environment that will surround it. I frequently test materials and textures and try to get some feedback in the results during the preparation phase. This portion is very important in my process, and many times leads to more inspiration. Sometimes it can be applied to the project I´m working on, but other times it is like a new door I open that has to be explored in the future.” When looking for a way to represent the concepts I had in my head, I starting playing around with different materials. When I got together the perspex cubes and the color gels, I found there were many possibilities of having a clean and simple set design to feature the product, that at the same time could be playful and

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