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First, I do the basic settings where I place the props and elements I am going to photograph. Then, I set up my camera and arrange the final composition from my camera, where I can see every detail of the things I am going to shoot. The composition and details are very important to me, because I generally work a lot with details in my shoots – so one centimeter right or left could make a great difference in the overall composition. I also use the colors and shadows to compose, which is why I really love shooting tethered. I actually always shoot tethered, and that is one of the reasons why the Phase One camera is perfect for my work, because I can see the images right away on my computer and use Capture One to see exactly how the image will turn out. The tethered options also allow me to play with both vertical or horizontal to see how that works for the image. Generally, the technology behind my Phase One Camera System enables me to always make sure I have all the right elements in place for the image before going into post-production. Moreover, I quite frequently use the focus stack function, because I usually shoot small things and I am close to them, so I need to make sure that everything is in focus. I do all my processing in Capture One. If I shot a focus stack, then I process it and put it all together before going into photoshop to finish my editing.Professional photographic services for companies, from interior photography of the structure to photography of products and production processes. An accurate service that will highlight all the aspects and strengths of the company, which can be used for catalogs, brochures, but above all for the web.Realization of advertising campaigns for companies, brands, shops and craftsmen. Creation of material for social networks and websites, photographs for announcements and brochures. Ability to create corporate videos and small commercials.

Il Giorno dello Shooting

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Il Giorno dello Shooting

Come prima cosa sul set posiziono gli oggetti di scena e gli elementi che ho intenzione di fotografare. Successivamente imposto la mia macchina fotografica e organizzo ll’inquadratura, in maniera da vedere ogni dettaglio della scena da scattare. La composizione e i dettagli sono molto importanti per me, quindi un centimetro a destra o a sinistra potrebbe fare una grande differenza nella composizione complessiva. Uso anche i colori e le ombre per comporre. In realtà scatto spesso “tethered” ovvero collegato ad un monitor, e questo è uno dei motivi per cui la fotocamera Phase One è perfetta per il mio lavoro, perché posso vedere immediatamente le immagini sul mio computer e usare Capture One per vedere esattamente l’immagine finale.

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Il Processo Creativo II

Typically, when I get contacted, the client asks for me to interpret the task and add my own creative style to it. So usually, my task is not just to follow an agency brief, but also to help develop the creative concept. Usually, I get asked to do commissioned shoots based on references from my own personal projects. This is also why I do a lot of personal projects – so that I can move my commercial work in a direction that I also have an interest in. My projects are often product shots of, for example, food, drinks or tech products, but composed in a more graphic way with bright colors. On the side, I also do more conceptual work. The methodology I have developed for planning usually includes two important steps: First, I try to plan what techniques I want to explore in the particular shoot and do

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Il Processo Creativo I

Set design and art direction are very important in my work. I always try to connect the product I´m shooting with the environment that will surround it. I frequently test materials and textures and try to get some feedback in the results during the preparation phase. This portion is very important in my process, and many times leads to more inspiration. Sometimes it can be applied to the project I´m working on, but other times it is like a new door I open that has to be explored in the future.” When looking for a way to represent the concepts I had in my head, I starting playing around with different materials. When I got together the perspex cubes and the color gels, I found there were many possibilities of having a clean and simple set design to feature the product, that at the same time could be playful and

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